British eBike brand Estarli welcomes visitors to CIN LIVE 2026, showcasing its growing range of folding, hybrid, cargo and gravel eBikes to cycling industry professionals.
Based in Hertfordshire, Estarli designs and assembles eBikes that combine considered engineering, premium components and accessible pricing. The award-winning brand aims to attract new riders to the eBike market and has established a retail network of more than 100 stores across the UK.
At CIN LIVE 2026, Estarli will introduce visitors to its product portfolio and retail proposition, highlighting its approach to product development and long-term dealer partnerships.
Central to this approach is the company’s LEAN engineering model, which focuses on continuously refining existing bikes throughout their lifecycle rather than relying on annual product launches. By introducing improvements as they become available, Estarli aims to protect product value, minimise unnecessary obsolescence and reduce the need for end-of-season discounting.
The company also highlightes the support available to its retail partners, including marketing assistance, UK-based technical support and readily available spare parts.
As its dealer network continues to expand, Estarli is investing in its Hertfordshire design, assembly and customer support operations, with a focus on building long-term retail relationships and bringing new customers into the eBike category.
