SEMINARS
"CIN LIVE’s carefully curated seminar programme will combine thought leadership for the industry with education and discussion
Seminars
CIN Live 2026’s seminar programme will be packed full of bike workshop and retailer relevant discussion and insights. Featuring sales workshops tailored for bike shops, insights into the state of the market from the Bicycle Association, essential updates on the key industry developments like E-Bike Positive from the ACT, help with bike shop marketing challenges and much more.
Stay tuned for more details and the seminar schedule.
Seminars
2026 CONFIRMED SESSIONS
THANK YOU TO OUR SPEAKERS
DAY 1 - Sunday 20th September 2026
Session 1
10.30 - 11.00am
The UK Cycling Market with Bronwyn Benstead, Commercial & Insights Manager at The Bicycle Association
Session 2
12.00 - 12.30pm
Bike dealer sales workshop and shop-floor sales tips, with John Styles
The Cycling Industry News sales workshop will be hosted by one of the industry’s most experienced salespeople. John Styles will share expert learnings, best practices and effective sales habits gathered from a 30-plus years of visiting over 1,000 stores across the UK. With a “pick and mix” menu of more than a dozen quick insights, workshop participants can choose the sales habits they would like to practise and take away.
The workshop is suitable for everyone — from new starters to experienced sales staff or store owners looking to boost their sell-through. While the focus is on big-ticket bike sales, P&A, servicing and warranty conversations are also included.
Session 3
1.15 - 1.45pm
A guide to bicycle mechanics training: Apprenticeships and Cytech, with Activate Cycle Academy
Looking to make your first steps in training to be a bicycle mechanic? Or already a mechanic and want to grow your skills? Activate Cycle Academy presents guidance on Bicycle Mechanic Apprenticeships for both prospective apprentices and employers, with an overview of course content. Activate will also provide an overview of syllabus for Cytech Technical One, Two, Three and E-bike courses. Find out more about cycle mechanics training and get your questions answered in this focused seminar, at CIN Live 2026. Hosted by Adam Harries and Mike Whitworth, from Activate Cycle Academy.
DAY 2 - Monday 21st September 2026
Session 1
09.45 - 10.15am
Helping bike dealers solve their marketing challenges, with Mark Almond
How can shops reach out to their local communities? What’s the best way to remind customers that they’re still there? Can social media really solve all a bike shop’s marketing challenges? How does AI fit in? Can marketing help ease the slow periods for bike shops and workshops?
Experienced bike marketing expert Mark Almond is hoping to help bike shops tackle their marketing questions and challenges in a special seminar at this September’s Cycling Industry Live, at NAEC Stoneleigh over 20-21 September 2026.
Dealers are encouraged to share some of their marketing challenges ahead of the show (anonymously or not) and Mark will bring his experienced marketing perspective during the special seminar.
Mark Almond has been a marketing and PR consultant to the international bike industry since 2007. Working with a variety of businesses across the industry from some of the best known names in cycling to lots of start ups and local retailers, he has also run his own bike shop and worked with clients across every sector of the cycling world.
You can share your marketing challenges with Mark directly ahead of the seminar or via the CIN inbox.
Session 2
10.30 - 11.00am
CIN eBike discussion panel discussion, with Mark Sutton
Session 3
11.15 - 11.45am
The UK Cycling Market with Bronwyn Benstead, Commercial & Insights Manager at The Bicycle Association
Session 4
12.00 - 12.30pm
Beyond product panel discussion: How dealers can turn a profit through software, services, insurance & finance
Session 5
1.15 - 1.45pm
IBD Retail Reality Check panel, presented by Leon Mepham from the ACT
Session 5
2.00 - 2.30pm
A guide to bicycle mechanics training: Apprenticeships and Cytech, with Activate Cycle Academy
Looking to make your first steps in training to be a bicycle mechanic? Or already a mechanic and want to grow your skills? Activate Cycle Academy presents guidance on Bicycle Mechanic Apprenticeships for both prospective apprentices and employers, with an overview of course content. Activate will also provide an overview of syllabus for Cytech Technical One, Two, Three and E-bike courses. Find out more about cycle mechanics training and get your questions answered in this focused seminar, at CIN Live 2026. Hosted by Adam Harries and Mike Whitworth, from Activate Cycle Academy.
Session 6
2.45 - 3.15pm
The Trust Mark for Safer E-Bikes with Scott Cain, Innovation Programmes Director at The Bicycle Association
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MORE DETAILS COMING SOON!
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