Batch Bicycles is strengthening its presence in the UK, with a focused range of kids’ and mountain bikes and a commitment to supporting independent bike dealers.
Built around purposeful design, dependable components and accessible price points, the Batch range is designed to give dealers straightforward products they can confidently recommend to their customers.
From balance bikes and children’s models designed to build confidence from the first ride through to mountain bikes ready for trails, bridleways and forest tracks, Batch focuses on the features riders need without unnecessary complexity.
David Hemming, Batch Sales Manager, said: “Independent bike dealers (IBDs) are a hugely important part of our plans for Batch. We want to give IBDs a range they can confidently put in front of customers, backed by the service and support they expect from us.”
Batch sees the specialist cycle trade as particularly important for families and riders entering new categories, where expert advice, correct sizing and ongoing support can make a real difference to the customer experience.
Glenn McGrath, Head of Marketing, added: “Our slogan, Real Bikes for Real Life, sums up what Batch is all about. We want to keep things straightforward – thoughtfully designed, dependable bikes made for how people actually ride. It’s a simple proposition for consumers and one we believe gives IBDs a brand they can confidently get behind.”
Batch will be exhibiting at CIN LIVE 2026 from 20 to 21 September at NAEC Stoneleigh in Warwickshire on Stand E18. Visitors will be able to see the Batch range and talk to the team about becoming a Batch dealer.
