While technology has vastly expanded the number of touch points between bike shops and stockists with distributors, brands and importers, anecdotal data and hard statistics – including those gleaned from Cycling Industry News’ own Market Data – has underscored the fact that getting face-to-face with customers and suppliers is vastly important to the bike trade and – specifically – bike shops.
Recent statistics from CIN’s Market Data reveal that:
70% of shops cited the chance to speak directly to brand managers as a key reason to attend shows
Over half of shops are drawn into shows by the latest product launches
Two thirds of shops are attracted to trade shows by informative seminars and new ideas for better retailing.
With fewer opportunities for the cycling industry to meet together, CIN Live 2025 answers a market need. As the trade recovers from its tumultuous few years, there’s clear appetite among businesses to evolve – and no doubt strengthen and become more resilient in case of further disruption ahead…
Guided by this research and conversations with the trade, CIN Live will include a traditional show element of exhibition stands and new products, but also a strong emphasis on seminars and education.
Cycling Industry News Live’s carefully curated seminar programme will combine thought leadership for the industry, how-to guides for enhanced retailing, market data, best practice discussion and industry debate. A limited number of paid seminar slots will be available alongside an editorially curated series of seminars. Stay tuned for more details or contact the team for more details.
